What is considered "Confidential Information"?
Confidential Information includes all data related to your business operations, whether it's in a document, a digital file, or a conversation. This applies to information explicitly marked as "confidential" as well as any information that should be reasonably understood to be private. Examples include
- Strategic Data: Business plans, marketing strategies, key performance indicators (KPIs).
- Financial Data: Marketing budgets, sales figures, pricing structures.
- Customer Data: Customer databases, target audience insights, and analytics.
- Technical Data: Access credentials for your website, ad accounts, CRM, and other tools.