Marketing News
& Updates in Thailand

If you’re an SEO marketer, then you need to know about structured data – or learn more about what is SEO to understand the basic search engine and ranking algorithm. Structured data is a method of organizing information so that search engines can understand it better. This can be helpful for your website because it can give you a boost in the SERPs. In this post, we’ll cover what structured data is, how it can help your website, and some tips for using it effectively. Defining structured data Structured data is a form of markup language which provides machines with the information needed to better understand and categorize a webpage’s content. Structured data especially assists search engines by making it easier for them to determine important aspects of your website, such as what type of content resides there and how the website is structured. It basically allows search engines to better comprehend and display websites in search engine results pages, giving them higher visibility and increased clicks from potential customers! By leveraging structured data, you can increase user engagement on your website and boost visibility in terms of SEO rankings. Benefits of using structured data for SEO Structured data, or

Optimizing images is a crucial part of improving your website’s search engine optimization (SEO) success. By optimizing images, you can increase the chances that your website will rank higher in search results, resulting in more visitors and higher conversion rates. Use the Right Image File Format The most popular image formats on the web are JPEG, PNG, WedP and GIF. Each format has its own advantages and disadvantages when it comes to SEO: Benefits of WebP for SEO Using WebP for SEO can help to improve page speed, which is a major factor in achieving higher search engine rankings. Additionally, due to its small file size, WebP images can help minimize bandwidth usage which will reduce hosting costs and reduce the amount of time users spend waiting for the page to load. Furthermore, using WebP images also facilitates faster transfer between browsers as it supports modern features such as HTTP/2 and progressive image rendering. Whichever format you choose, make sure that your image is optimized for web use by setting the appropriate quality levels when exporting the image from Photoshop or another image editing tool. Remember that smaller files are faster to download, which is important both in terms of

Generating organic traffic to your website can be a challenging task, especially in a highly competitive market like Thailand. However, with the right strategies in place, it is possible to drive more traffic to your website and grow your business. In this article, we will be discussing 10 tips for generating organic traffic in Thailand. From optimizing your website for SEO to utilizing social media and influencer marketing, these tips will help you reach your target audience and drive more traffic to your website. Benefits for Getting Organic Traffic Getting organic traffic to your business website can provide a number of benefits for businesses in Thailand. According to a study by Hubspot, organic search generates 51% of website traffic, compared to paid search’s 10%. Additionally, a study by Google found that businesses that appeared in the top 3 search results received on average 32% of clicks, while businesses on the first page of search results received an average of 92% of clicks. Organic traffic can also lead to a higher conversion rate, as it is highly targeted and visitors are more likely to be interested in your products or services. A study by Invespcro found that organic search leads have

What is Supermetrics? Supermetrics is a data integration and reporting platform that allows businesses to pull data from a variety of sources into a single location. It supports integration with a wide range of platforms, including Google Analytics, Facebook Ads, LinkedIn Ads, and more. With Supermetrics, businesses can easily pull data from a variety of platforms and tools into a single location, saving time and effort. Whether you’re looking to create custom reports, automate your reporting processes, or simply get a better understanding of your data, Supermetrics can help. In this blog, we’ll explore the benefits of using Supermetrics, how to use it, and real-life examples of businesses successfully implementing it. Explanation of the purpose of Supermetrics The main purpose of Supermetrics is to make it easier for businesses to integrate and analyze data from multiple platforms. With Supermetrics, businesses can easily pull data from different sources and combine it into a single report or dashboard. This can save time and effort, as it eliminates the need to manually gather data from multiple sources and compile it into a report. Additionally, Supermetrics offers a range of customization options, allowing businesses to create reports that meet their specific needs and requirements.

Google Tag Manager is a free tool that allows businesses to easily add tracking and marketing tags to their website without requiring changes to the website code. By using Google Tag Manager, businesses can track customer behavior, set up goals, and implement targeted marketing efforts to improve their conversion rates. What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. By improving their conversion rates, businesses can increase the effectiveness of their marketing efforts and drive more value from their website traffic. Google Tag Manager can be an essential tool for businesses looking to optimize their conversion rates and get the most out of their marketing efforts. Five ways to use Google Tag Manager to boost your conversion rates Set up goal tracking One of the most important aspects of conversion rate optimization is understanding what actions are most valuable to your business. By setting up goal tracking in Google Tag Manager, you can track specific actions such as form submissions, file downloads, and product purchases. This will allow you to see how well your website

Introduction to Google Ads Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to create and run ads on Google’s search results pages and other sites across the internet. When someone clicks on one of your ads, you pay Google a small fee. Google Ads is an effective way for businesses to reach their target audience and drive traffic to their website. One of the main benefits of using Google Ads is that it allows businesses to reach users when they are actively searching for products or services that are relevant to their business. This means that the traffic that is generated from Google Ads is often highly targeted and more likely to result in conversions. Google Ads can be a complex platform, with many different options and settings to consider. In this guide, we’ll walk you through the basics of Google Ads and provide tips and techniques for success. We’ll also compare Google Ads to other advertising platforms, such as SEO and Facebook Ads, to help you understand the pros and cons of each. Setting up a Google Ads account The first step in using Google Ads is to set up an account. Setting up a Google

Thailand’s e-commerce market is growing at a rapid pace, offering many opportunities for businesses looking to sell online. In this article, we’ll provide an overview of the e-commerce landscape in Thailand and offer tips for success. Introduction to e-commerce in Thailand Thailand’s e-commerce market is expected to reach a value of over $10 billion by 2025, according to a report by eMarketer. This growth is driven by an increase in internet and smartphone usage, as well as a rise in online shopping behavior. Selling online in Thailand can be a lucrative opportunity for businesses, as it allows them to reach a wider audience and streamline their operations. Benefits of selling online in Thailand Market trends in Thailand’s e-commerce industry Growth of the e-commerce market in Thailand The e-commerce market in Thailand is dominated by a few large players, but there is still room for small and medium-sized businesses to succeed. Some of the most popular product categories in the Thai e-commerce market include fashion, electronics, and home and living products. The food and beverage industry is also seeing growth in online sales. The growth of the e-commerce market in Thailand has been impressive in recent years. According to a report

As a business owner, you know how important it is to reach your target audience and promote your products or services. In today’s digital age, a strong online presence is essential for success, and a digital marketing agency can help you achieve that presence. Are you wondering if you should hire a digital marketing agency? In this article, we explore the benefits of working with a professional team, including expertise and experience, time and resource savings, cost-effectiveness, data-driven decision making, and access to the latest technologies and techniques. Find out why hiring a digital marketing agency can help your business succeed in the digital age. What is a digital marketing agency? A digital marketing agency is a company that provides a range of online marketing services to businesses and organizations. These services can include search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, content marketing, and more. The goal of a digital marketing agency is to help businesses and organizations reach their target audience and achieve their marketing and sales objectives through effective digital marketing strategies and tactics. Digital marketing agencies often have teams of professionals with expertise in various aspects of digital marketing, and they can

The meta title of a webpage is an essential element of SEO, as it helps search engines understand what the page is about and determine its relevance to a user’s search query. A well-written meta title can improve the ranking of your webpage and increase the likelihood that users will click on your link in the search results. In this article, we’ll explore the key elements of an effective meta title and provide tips for writing meta titles that will drive traffic to your site. What is Meta Title? The meta title of a webpage is the title that appears in the search results for that page. It’s also referred to as the page title or HTML title. The meta title is an important factor in determining how well a page will rank on search engines like Google, as it gives search engines an idea of what the page is about and helps them determine its relevance to a user’s search query. The meta title is typically displayed in the search results as the main link for the page. It should be descriptive and relevant to the content of the page, and should include the primary keyword or phrase that

If you’re a business owner or entrepreneur looking to expand your client base and bring in more business, the internet is a great place to start. With so many people spending time online, it’s easier than ever to connect with potential clients and showcase your services. How to get the first client online? Try to create the lead magnet content such as offer, discount, voucher, giveaway, etc. A lead magnet is a piece of valuable content that is offered to potential customers in exchange for their contact information, such as their email address. Lead magnets are often used in online marketing as a way to attract and nurture leads, or potential customers, and move them further down the sales funnel. And we call this as a part of lead generation service. There are many different types of lead magnets that businesses can use, including: Essential Tactics to Get More Business Clients Create a professional website A well-designed website is crucial for attracting business clients online. Your website should clearly articulate what your business does, showcase your products or services, and provide information about your team and company culture. Make sure to include high-quality photos and graphics, as well as easy-to-use

When a user searches for a particular term or phrase, search engines like Google use algorithms to evaluate and rank the relevance of websites based on various factors, such as the content, keywords, and backlinks of the website. The higher a website ranks in the SERPs, the more likely it is to be seen and clicked on by users. In this article, we will cover the basics of SEO and discuss some of the key techniques and strategies that can be used to optimize a website. We will also provide tips and best practices for implementing SEO successfully, as well as resources for learning more about the topic. By the end of this article, you should have a solid understanding of the fundamentals of SEO and be well on your way to optimizing your own website for success. So, let’s get started! What is SEO? Search engine optimization (SEO) is the process of optimizing a website in order to improve its ranking in search engine results pages (SERPs). When a user searches for a particular term or phrase, search engines like Google use algorithms to evaluate and rank the relevance of websites based on various factors, such as the content,

Core Web Vitals are a set of metrics that measure the user experience of a website. They are designed to help web developers and marketers understand how well a website is performing in terms of loading speed, interactivity, and visual stability. Google has stated that these metrics will be used as part of its ranking algorithm, so it’s important for website owners to understand and optimize them in order to improve their search engine rankings. What are Web vitals in SEO? There are three Core Web Vitals that Google is currently focusing on: Largest Contentful Paint (LCP) This measures the time it takes for the main content of a page to load and become visible to the user. A good LCP score is 2.5 seconds or less. LCP is an important metric because it reflects the time it takes for the main content of a webpage to become visible to the user. If the LCP is slow, it can lead to a poor user experience, as users may become frustrated while waiting for the content to load. On the other hand, a fast LCP can help improve the user experience and increase the chances that users will stay on the

Doing business in Thailand in 2023 will likely be influenced by a range of factors, including economic conditions, government policies, and technological developments. Thailand can be a good place to run a business for some companies, depending on the industry and the specific goals and needs of the business such as business-friendly government and fast growing economy. Here are a few potential considerations for businesses operating in Thailand in 2023: Economic conditions Thailand has a diverse and growing economy, but it is also subject to external factors such as global economic trends and changes in demand for its exports. Businesses operating in Thailand in 2023 should monitor economic conditions and be prepared to adapt to changes as needed. Government policies Thailand’s government has a business-friendly attitude and has implemented policies to support the growth of small and medium-sized enterprises. However, businesses operating in Thailand should be aware of any changes to policies that may affect their operations. Technological developments Thailand is an increasingly digital economy, and businesses operating in the country in 2023 should be prepared to adopt new technologies to remain competitive. This may include investing in digital marketing, using cloud-based tools and services, and adopting new payment technologies.