Genius Gadgets: A Case Study on SEO and Advertising

Genius Gadgets’ Client Brief

Genius Gadgets’s goal was the following: “to create awareness for their products and encourage people to make a purchase.” ANGA tackled this by implementing a full-funnel marketing strategy. This gave us a wide reach to the target audience, which came from both organic search and paid media. A lead generation strategy was implemented soon after, which combined SEO with various advertisement campaigns. These included  Facebook Ads, Google Search Ads, Google Display Networks, YouTube ads, Shopee ads, Shopee CPAS, and KOL marketing. The result was a business with high-quality leads.

Differences Delivered: Results from ANGA’s Work

After a year of working with Genius Gadgets, ANGA helped them increase sales from tens of thousands to millions. The result was a 14x increase in ROI. The client’s trust in ANGA’s marketing expertise, coupled with their shared vision led to a rapid growth in online marketing.

This was accomplished through the collaboration of ANGA’s SEO specialist team, which focuses on organic search, and its Paid Media. The SEO team worked to improve the client’s website’s visibility in search results, while the Paid Media team created targeted campaigns that reached the right people at the right time. Both teams worked together to monitor results and make adjustments as needed, such as to keep up with changes in algorithms.

ANGA’s Approach to Working With Businesses

ANGA collaboratively works with businesses. We are not just a marketing agency, but also your business consultant and partner, finding strategies that are both cost-efficient and highly effective. We help you level the playing field by analyzing your competitors and researching data to ensure that our methods hit your desired KPIs.