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B2B Marketing Services: Building Trust Between Businesses

Build trust within the business.

B2B businesses are increasingly turning to online marketing as a way to build trust and reach their target audience. However, B2B marketing strategies differ from B2C marketing strategies in that they focus on reaching businesses rather than individuals. This requires a more sophisticated approach that takes into account the needs of businesses.

ANGA provides B2B marketing services that help businesses build trust and connect with their target audience. Our team of experts uses data-driven insights to develop targeted campaigns that deliver measurable results.

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Marketing Strategies for B2B Services

Online marketing for B2B businesses presents distinct challenges compared to the consumer realm. Whereas the latter often relies on broad-spectrum campaigns and emotive appeals, B2B marketing demands a nuanced approach tailored to a specific audience.

This audience comprises discerning decision-makers and professionals within their respective fields. Their primary concern is not mere entertainment; they seek solutions to tangible business problems. Consequently, B2B marketing strategies necessitate a meticulous planning process.

A thorough analysis of the target audience’s interests and behavioral patterns is paramount before initiating any campaigns. By understanding their pain points, information consumption habits, and decision-making processes, B2B marketers can craft targeted messaging that resonates with their target business.


Nurturing Leads Through Marketing Automation

Leads are potential customers who are generated from online marketing campaigns. Leads don’t typically become customers right away, and need time to decide if they want your services. In addition to remarketing to leads, businesses can also use marketing automation to segment leads into smaller groups, such as marketing qualified leads (MQLs) and sales qualified leads (SQLs). These groups indicate the level of interest that leads have in becoming customers. Using marketing automation that promotes lead decision-making can help businesses close more B2B deals. Examples of marketing automation include email direct marketing (EDM) and LINE OA broadcasts.

Search for B2B strategies

Make Use of CRM to Store Data for Future Use

Data collected from lead generation such as names, phone numbers, email addresses, job titles, and other information, businesses can use Customer Relationship Management (CRM) to store the data and analyze it to find opportunities to improve results. For example, businesses can create campaigns to retarget existing customers with advertising or use the data to create lookalike audiences, which are groups of people who are similar to existing customers. This allows businesses to send marketing messages to people who are more likely to become customers in the future.

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Trust is Key to Closing B2B Deals

Another key element for B2B marketing strategies is building trust and credibility in the same industry as you. The best way to do this is to create a high-quality website. This includes a website that is well-designed, aesthetically pleasing, has informative articles, and uses SEO. These things will make your business look professional and trustworthy in the industry, which will have a positive impact on the decision-making of your target audience. In addition, having a high-quality website can help you collect data and track the behavior of visitors to your website. This data can be used for many purposes.


Results from a Planned B2B Strategy

Lead generation is a key strategy for B2B marketing. It helps businesses to identify and qualify potential customers who are interested in their products or services. By using lead generation, businesses can focus their marketing efforts on the most likely customers, which can lead to increased sales and efficiency.

Feedback from sales teams is also essential for measuring the effectiveness of B2B marketing strategies. Sales teams can provide valuable insights into the needs and interests of potential customers. This information can be used to improve marketing campaigns and make them more effective.

A well-designed B2B website is also an essential part of any B2B marketing strategy. A website can be used to provide information about products and services, generate leads, and build brand awareness.

Contact us

We Are a B2B Marketing
Agency Specializing in Digital Marketing

To make your B2B online marketing as effective and efficient as possible, ANGA is ready to be your partner and help your business grow through platforms such as  Facebook Ads or Google Ads.

In addition, we can also provide advice on data management so you can use it effectively in your marketing. For instance, ANGA can provide advice on creating and maintaining CRM spreadsheets to track and care for customers closely or creating a database to store customer data through various tools.


SEO Service Fees

Starting at 2X,XXX per month

Starting at 3X,XXX per month

Analyze Business and Develop SEO Strategies


May incur extra charges

Keyword Research


Content from the Content Writing Team


May incur extra charges

Receive articles monthly


Optimize website structure


Client optimizes their website

Link building from trustworthy websites

Quality websites guaranteed

Might be a spam website

Analyze competitor websites

Up to 10 competitors


Perform technical audits and changes


Client optimizes their website

Real-time Dashboard System

Install Google Analytics, Google Search Console, Google Tag Manager metrics.


Monthly SEO report

Tailor-made for your business

Made by an automated system

Essential Strategies for B2B Businesses

ทำการตลาดสำหรับธุรกิจ B2B

Lead Generation for B2B Through Advertising

All online channels are valuable sources for lead generation because target audiences use most online platforms nowadays. However, it is important to analyze the target audience’s behavior in detail to find the platform that will have the most impact on your business at the start of your ad campaign.

Understand Businesses to Create Customer Journey Ad Campaigns

Creating the perfect customer journey ad campaign requires us to know your business inside out. Before starting an ad campaign, ANGA studies your business’s products, services, and customers. This allows us to determine your real target audience and in turn craft personalized marketing campaigns that are specially tailored to your audience.

ทำการตลาดสำหรับธุรกิจ B2B

Policy Consulting on Data Collection

Since the PDPA law has been enforced in Thailand, campaigns involving data collection must be very careful and design their data collection plans to be appropriate for the business and the target audience’s contact behavior. For instance, if a business intends to collect data through a form, the form must include information on the data’s purpose, how it will be used, and how you will protect the respondents’ privacy.

ทำการตลาดสำหรับธุรกิจ B2B

Selecting a Target Audience for Your B2B Business

Each platform already has target settings in place. There are target groups that we want, target groups that are similar, and non-target groups. To keep the marketing budget reasonable, only the target group and similar target groups should be included in the marketing campaign.

Measure Results With MQLs and Closed Results

ANGA stands out because we offer B2B marketing services with a focus on high-quality leads and actual deal closures. We also provide consulting throughout the collaboration to help businesses close more deals. We have consulted with over 30 large B2B businesses, helping them to build online marketing systems from acquisition to retention. We are confident that we can create results that are different from anything you have ever done before.

Being trusted by

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Awards & Recognitions

Google Partner

Top 5 Shortlist from
Agency of the Year 2022

The Winner of SEO Agency
of the Year 2022

The Finalist of
The Drum Awards 2022


What Clients Say?

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PACHSOFA (E-commerce)

I have been working with the team at ANGA since 2021 and have been consistently impressed with their level of expertise and dedication to our success. From the initial consultation to the ongoing support, the team has been proactive and reliable, providing valuable insights and guidance to help us reach our marketing goals.

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As a Public Company’s Marketing Director, I was hesitant to invest in digital marketing services. But after working with ANGA team, I can honestly say it was one of the best decisions I’ve made for my business. The team at ANGA took the time to understand our needs and developed a customized strategy that delivered amazing results.

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I have worked with several digital marketing agencies in the past, but none have compared to the level of service and expertise offered by ANGA. From SEO to lead generation, the team at ANGA has helped our business succeed online. I couldn’t be happier with the partnership.

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Logistics Business

The team provided excellent assistance, resulting in increased sales through Facebook channels. The outcomes were highly satisfactory, reflecting their professionalism, quality, responsiveness, and value.

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Suwimon Pandee

I had the opportunity to hire ANGA as an SEO consultant, and I was extremely impressed. The team constantly provided insightful information, kept up with ongoing projects, and offered innovative suggestions to improve our SEO. They did an excellent job, and their service was outstanding.

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Nutchaya Praweenmet

ANGA has been incredibly helpful to us in the SEO department, providing straightforward guidance and pinpointing areas for improvement. Their suggestions have had tangible results, and they consistently send us reports that give us a clear overview of the team’s ongoing efforts. We are deeply impressed with the level of service provided here.

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Natchaphak tangtheintong

Thank you, ANGA, for understanding customers so well, grasping the industry, and proposing strategies that precisely cater to service demands, whether it’s for SEO or SEM. Especially, Mr. Thanabut (Grip), your prompt and agile actions are highly commendable.

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Sale Manager
Mercedes Benz

Understanding target audience insights and a brand’s products and services is quite challenging. Although agencies usually struggle with this, ANGA demonstrates their knowledge of our brand by consistently delivering outstanding results.

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