SEO Work for Thantakit Clinic: A Dental Center

Client Briefs

Thantakit Clinic enlisted ANGA to help its website achieve the following metrics:

• Increase organic traffic from search engines like Google.
• Increase the ranking of dental keywords on the first page of search results.
• Generate leads, inquiries, and bookings from potential customers.
• Build trust with both Thai and foreign target audiences.

The client’s request was challenging because they wanted keywords that would attract clients looking for dental information and also immediately close sales. They wanted keywords that would convince clients to book services on Thantakit Clinic’s website while also building the clinic’s trust and credibility. 

The competition for SEO in an industry like dental care is quite fierce, meaning the ANGA team had to develop a thorough strategy. We started from keyword planning and based our goals on the principle of search intent, while also placing a special emphasis on technical audits of the clinic to align it with Google’s SEO principles.

Results obtained from our services

• Organic traffic increased 4.5 times in 6 months
• Targeted website visits increased 162% in 6 months
• Conversion rate increased 72% in 6 months

In addition to dividing keywords by target audience, our team also plans keywords to cover all of our customers’ businesses and distribute them throughout the website to increase organic traffic even more. Another important factor that affects SEO is clear keyword research planning. The main principle of ANGA’s keyword selection is based on the strategy of dividing keywords by the interests (intent) of the target audience or Google users, as follows:

• Informational: The user is looking for information about a topic.
• Navigational: The user is looking for a specific website or page.
• Transactional: The user is looking to complete a transaction, such as making a purchase or booking an appointment.

By understanding the search intents of each keyword, ANGA can create content that is relevant and useful to users. This helps to improve rankings and attract more organic traffic to websites.

ANGA’s Approach to Thantakit Clinic’s Business

The first thing ANGA did since the first onboarding was to analyze the competitors in the same business category who were ranked on the first page of Google to plan for keyword research to compete with competitors.
In terms of content creation, our team of  SEO content writers are specialized in writing SEO articles. This team creates SEO blogs and link-building or backlinks to help build performance alongside technical work related to SEO based on Google algorithms for 6 months. The result? Organic traffic to Thantakit Clinic’s website increased by more than 250%.

Informational Intent

• This group of keywords focuses on keywords for creating high-quality content or expert information.
• The goal is to build trust with readers, as it is a health-related business and building trust is important.
• Most of the interests of the target audience who search for keywords in this group are mainly to find information and are not yet ready to make a purchase or service decision.

Navigation Intent

• This group of keywords focuses on branded keywords.
• The interest of the target audience who search for keywords in this group is to find a specific website.
• Keywords in this group will attract loyal followers or people who remember our brand.

Commercial Intent

• This group of keywords focuses on information about reviews and comparisons of products or services.
• This group of target audiences is likely to make a purchase or not. Therefore, we must plan for our website to display content pages that will help increase their confidence and credibility in the product or service, as well as information that will answer all their questions. Because people who search for keywords in this group have a high chance of converting to customers.

Transactional Intent

• This group of keywords focuses on price, promotion, and closing sales information.
• This group of target audiences is ready to close the sale because they have usually researched the information beforehand. Therefore, we must plan for our website to display promotional pages to attract target audiences to our website and place call-to-action buttons that are consistent with their behavior of being ready to close the sale immediately.