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Keyword research is an important part of SEO for ecommerce sites. When conducting keyword research for an ecommerce site, it’s important to consider both short-tail and long-tail keywords. Short-tail keywords are more general and tend to have higher search volume, while long-tail keywords are more specific and have lower search volume. Both types of keywords can be useful for attracting different types of customers to your site. It’s also important to consider the commercial intent of keywords – those with high commercial intent are more likely to lead to sales. Conducting thorough keyword research can help you identify the best keywords to target in your SEO strategy and drive more qualified traffic to your ecommerce site.

A well-structured ecommerce website is important for SEO because it helps search engines understand the hierarchy and organization of your content. It also makes it easier for users to navigate and find what they are looking for on your site, which can improve the user experience and increase the likelihood of conversions.

• Use a clear hierarchy
• Use descriptive and relevant URLs
• Use breadcrumb navigation
• Use descriptive, unique title tags and meta descriptions
• Use alt tags for images
• Use structured data for product pages

A technical SEO audit is a review of the technical aspects of an ecommerce website that can impact its search engine rankings. Here are some key areas to consider when conducting a technical SEO audit for an ecommerce site:

• Indexability
• Site speed
• Mobile-friendliness
• HTTPS
• XML sitemaps
• Robots.txt
• Canonicalization

Link building is the process of acquiring external links from other websites that point back to your own. These links, also known as backlinks, can help to improve the visibility of an ecommerce site in search results. When search engines crawl the web, they use links to discover new pages and to understand the popularity and relevance of a page. Therefore, link building is an important part of an SEO strategy for ecommerce sites. There are many ways to build links, such as through guest blogging, creating valuable content that others will want to link to, and participating in industry forums and communities. By building high-quality backlinks to your ecommerce site, you can help improve its visibility in search results and drive more qualified traffic to your site.