Nakarin Food & Health: A Case Study on Effective Online Marketing

Nakarin Food & Health’s Client Brief

“Growing sales through online advertising” is a seemingly simple task, but many businesses that have tried to do Ads on their own have to make a lot of mistakes before they see results. This can be frustrating and not worth the investment. That’s why it’s important to have a team of experts in ad optimization to help you create effective campaigns that reach your target audience. Our team will not only set up your campaigns, but we will also track their performance and make adjustments as needed to ensure that you’re getting the most out of your investment. We care about your business and are committed to helping you achieve your goals.”

Results of SEO Services

Our online advertising strategy and methods begin with analyzing the customer’s products and services first. We look for the product’s pain points, such as “what is good about it” or “how does it solve problems.” Then, we research to find the true characteristics of the target audience. Our team will create a checklist of target audiences into two main groups:

• Direct Target (primary target group who uses this product directly), such as the elderly, people with chewing problems, and patients with eating problems.
• Indirect Target (target group who do not use the product directly), such as family members with the elderly or who take care of elderly relatives.

Google Ads

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads at the top of Google search results pages. When a user searches for a keyword that is relevant to your business, your ad may appear. You only pay when someone clicks on your ad.

After our team has identified the characteristics of your target audience, we will select the most appropriate marketing channel. In the case of Google Ads, our team performs keyword analysis, This will help us ensure that your ads use the relevant high-volume keywords, and also ensure that they are seen by the right people.

Facebook Ads

Facebook advertising is another popular channel for online marketing. It allows you to target your ads precisely, including interests, gender, age, behavior, device usage, and location. You can also choose your advertising goals based on your business objectives. And if your business has a website, you can also make Facebook ads appear to people who have visited your website.

Facebook Ads start with a Creative Brief to define the scope of the idea. The mood and tone are also determined during this stage, which helps communicate what kind of ad will reach your target audience. A creative brief also encompasses creative artwork and ad copies.

ANGA’s Approach to Working With Businesses

ANGA approaches our clients’ business by first analyzing products and services to identify their pain points. Then, we choose online advertising channels that are in line with the business’s target audience. This is done through communication and creating creative ideas that can truly reach the target audience. ANGA also manages the performance behind the scenes throughout the process of working together to achieve business results, especially in terms of sales, which will increase continuously and be satisfactory.