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Published: January 27, 2023

Unlock the Power of Local SEO for Your Business in Thailand

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Local SEO is an essential aspect of digital marketing for businesses in Thailand. With the increasing number of people turning to the internet to find local products and services, it is crucial for Thai businesses to optimize their online presence for local search. By optimizing for local SEO, businesses in Thailand can increase their visibility and reach among potential customers in their immediate vicinity. This can lead to increased foot traffic and sales for brick-and-mortar businesses, and more enquiries and conversions for online-only businesses. The purpose of this article is to provide a comprehensive overview of local SEO for Thai businesses and help readers understand the importance of optimizing for local search. We’ll cover the key considerations for local SEO in Thailand, how it can benefit businesses, and the steps needed to optimize for local SEO in Thailand

Local Businesses in Thailand
Local Businesses in Thailand

Why Local Search Engine Optimization is important for businesses in Thailand?

Based on these data, we can see that Thai consumers are highly reliant on search engines like Google to research products and services, and are more likely to take action after conducting a search, whether it’s visiting a store or website. As a result, it’s essential for Thai businesses to optimize their online presence for local search in order to reach potential customers.

According to Google, Thai consumers are increasingly turning to the internet to find products and services. In fact, a recent study conducted by Google found that over 90% of Thai internet users use search engines to research products and services before making a purchase. Additionally, the study found that Thai consumers are more likely to take action after conducting a search, with over 80% of Thai internet users visiting a store or website after searching for a product or service online.

In addition, a 2017 report from Google and Temasek Holdings found that the e-commerce market in Thailand is growing rapidly, with the number of online shoppers in the country expected to reach 20 million by 2025. This report also highlights that mobile internet usage in Thailand is higher than the Southeast Asian average. With more than half of all online searches in Thailand coming from mobile devices, it’s important for Thai businesses to optimize their websites for mobile devices in order to reach potential customers.

Local SEO in Thailand
Local SEO in Thailand

Understanding Local SEO in the Context of Thailand

How search engines determine local relevance in Thailand?

To understand local SEO in the context of Thailand, it’s important to understand how search engines determine local relevance. Search engines like Google use a variety of factors to determine the local relevance of a business, such as the business’s physical location, customer reviews, and backlinks from other local websites. For example, a restaurant in Bangkok named “Somtum Der” will have a higher local relevance than a restaurant in Chiang Mai. However, The same rule apply for other countries as well.

Differences and similarities between local SEO in Thailand and other countries

However, there are also some differences and similarities between local SEO in Thailand and other countries. For example, in Thailand, Google My Business listing is particularly important for local relevance, as it allows businesses to provide key information such as business hours and contact details. Additionally, in Thailand, it’s important to optimize for ร้านอาหาร (restaurant) or ร้าน (shop) in addition to the business name, as these are common search terms used by Thai consumers.

Key considerations for optimizing for local search in Thailand

When it comes to optimizing for local search in Thailand, there are several key considerations to keep in mind. One of the most important is creating and claiming a Google My Business listing, as well as making sure that the information provided is accurate and up-to-date. Additionally, it’s important to optimize website content for local keywords, such as “restaurant in Bangkok” or “coffee shop in Chiang Mai”, and to build local backlinks to the website. Encourage customers to leave reviews on popular platforms like Google and Tripadvisor can also boost the business’s local relevance. Optimizing for Google Maps is also important, as it will make it easier for potential customers to find the business’s physical location.

How Local SEO Can Benefit Businesses in Thailand

Local SEO can provide a range of benefits for businesses in Thailand. By optimizing for local search, businesses can increase their visibility and reach among potential customers in their immediate vicinity. This can lead to increased foot traffic and sales for brick-and-mortar businesses, and more enquiries and conversions for online-only businesses.

Local SEO in Thailand
Local SEO in Thailand

Increased visibility and reach for local customers

One of the key benefits of local SEO for businesses in Thailand is increased visibility and reach for local customers. By optimizing for local keywords and building local backlinks, businesses can improve their search engine rankings for relevant search terms, making it more likely that potential customers in the area will find their website.

Increased chances of appearing in Google’s “3-Pack” or “Snack Pack”

Another benefit of local SEO is increased chances of appearing in Google’s “3-Pack” or “Snack Pack”, which are the top 3 local results that appear on the first page of a Google search. Being listed in the 3-Pack or Snack Pack can be a huge advantage for businesses, as it makes it more likely that potential customers will click through to the business’s website.

Increased foot traffic and sales for brick-and-mortar businesses

Finally, for brick-and-mortar businesses in Thailand, Local SEO can drive increased foot traffic and sales. By appearing at the top of local search results, businesses can make it easier for potential customers in the area to find their physical location and make a purchase. With the help of Local SEO, businesses can increase their visibility to potential customers and drive more sales.

How to Optimize for Local SEO in Thailand

Optimizing for local SEO in Thailand is key for businesses looking to increase visibility and reach among potential customers in the area. Here are a few strategies businesses can use to improve their local SEO:

Creating and claiming a Google My Business listing

This is an important step in optimizing for local SEO in Thailand, as it allows businesses to provide key information such as business hours and contact details.

Optimizing website content for local keywords

This includes using keywords such as “restaurant in Bangkok” or “coffee shop in Chiang Mai” in website content and meta tags. This will make it easier for search engines to understand the business’s location and relevance to local customers.

Building local backlinks

Backlinks from other local websites can help boost a business’s local relevance and search engine rankings.

Encourage customers to leave reviews on popular platforms

Customer reviews on platforms such as Google and Tripadvisor can be an important factor in determining local relevance and search engine rankings.

Optimizing for Google Maps

This will make it easier for potential customers to find the business’s physical location.

Local SEO in Thailand
Local SEO in Thailand

In conclusion, local SEO is an essential strategy for businesses in Thailand looking to increase visibility and reach among potential customers in the area. By optimizing for local keywords, building local backlinks, and encouraging customer reviews, businesses can improve their search engine rankings and drive more sales. However, the process of optimizing for local SEO can be complex and time-consuming. That’s why businesses seeking to improve their local SEO in Thailand should consider working with a professional agency like us. ANGA provides a range of SEO services in Thailand, including Local SEO services, to help businesses improve their online presence and reach their target audience.

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