SEO Results for Tecnogasthai
Tecnogasthai is a one-stop hub for home and kitchen appliances, acting as a manufacturer, importer, and comprehensive distributor. The company features a portfolio of distinct brands: Tecnogas (a leading Italian kitchen appliance brand with over 60 years of heritage), Tecnoplus (a brand of electric and gas appliances designed for the modern Asian culinary lifestyle), and Tecnostar (an affordable brand of home and gas appliances).
147%
Increase in website traffic.
800K
Impressions generated by our written content.
130%
Increase in clicks within just one year.
The Challenge
This SEO case study addresses a common challenge faced by many businesses. The client had an existing website, but its traffic was low and stagnant, showing no signs of improvement. This meant the website was not growing as desired, and online sales remained flat. ANGA was therefore tasked with driving significant traffic to the website and converting those visitors into customers.
Our Shared Goals
After gaining a deep understanding of the client's needs and challenges, we established clear SEO objectives with Tecnogasthai. The primary goal was to increase organic traffic by at least 80% within one year. This was to be achieved alongside pushing important keywords related to kitchenware, recipes, and kitchen decor to the first page of Google to build visibility and attract a target audience with purchasing intent. Ultimately, the overall goal was to convert this quality traffic into business opportunities by building brand awareness and driving sustainable, long-term sales growth.
Our Strategy
ANGA's approach for the Tecnogasthai website was a full-service SEO strategy. This began with a thorough website audit, analysis, and optimization. We then moved to producing high-quality content to achieve high search engine rankings and increase visitor numbers, complemented by Off-Page SEO, such as building quality backlinks to enhance credibility and boost overall SEO performance.
Technical SEO Audit
A technical audit involves identifying and fixing various website issues like HTTP error codes, redirect errors, poor URL structure, and mobile-friendliness. The goal is to optimize the site's quality to make it easier for Googlebot to crawl, leading to better SEO performance that meets Google's standards, such as Core Web Vitals and Page Speeds.
Keyword Research
ANGA's SEO specialists conducted in-depth keyword research to find the right keywords for the client's business, including analyzing keywords from competitors. This resulted in a target list of keywords related to cooking, food menus, kitchenware, and kitchen decor. These keywords were then used to create SEO-optimized articles and implement on-site SEO to increase visibility (impressions) and rank on the first page of Google.
SEO Content Writing
Our team of passionate writers, who excel at research, focused on creating high-quality content based on the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework. The articles were accurate, comprehensive, and beneficial to the reader, building credibility for the client's business and signaling to Google's algorithm that the site is a high-quality resource worthy of a top ranking, thereby driving massive, sustainable traffic.
Building Quality Backlinks
To complement our on-page efforts, we built high-quality backlinks from reputable and relevant websites to increase the site's domain authority and overall SEO score.
The Results
The results of ANGA's year-long SEO campaign for Tecnogasthai were highly satisfactory and successfully met the client's objectives. We increased website traffic by over 147.40% (from 289K to 715K sessions) and boosted clicks by over 129.36% (from 10.9K to 25K). This is a testament to the quality and effectiveness of our SEO strategy.
Significant Organic Traffic Growth
Massive Impression Generation
Top 3 Ranking for Key Keywords & Increased Clicks
147%
Increase in website traffic.
800K
Impressions generated by our written content.
130%
Impressions generated by our written content.
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