Autobahn Thailand Organic Traffic Increased by 1,998%
Autobahn, a leading importer and distributor of renowned European car accessories, offering comprehensive installation and styling services by a team with over 10 years of experience, entrusted ANGA to drive their website's growth, particularly in traffic and ranking. We also addressed technical issues to ensure long-term high search engine visibility. This collaboration yielded highly satisfying business results within 11 months.
1998%
Organic Traffic grew by 1,998%
7050%
Organic Impressions surged by 7,050%
31%
Conversions, specifically LINE contacts from website button clicks, increased by 31%
The Challenge
Following a website migration, the client observed a significant drop in traffic, and previously ranked keywords disappeared. ANGA's SEO expert team conducted a detailed website audit and discovered a critical issue: Google perceived the Autobahn website as having only one page (only the homepage was indexed). Consequently, other pages could not be indexed or ranked. Furthermore, the website's structure was found to be unsuitable for SEO. Therefore, we undertook a comprehensive Technical Audit and optimized the website to be SEO-friendly, aligning with the latest Google Algorithm updates.
Our Shared Goals
Within a 12-month timeframe, the joint goals between ANGA and the client were to increase website visibility (Impressions), boost website visitors (Traffic), drive Conversions (LINE contacts), ensure 60% of key keywords achieved first-page Google rankings, and proactively resolve any potential performance-affecting issues with optimal solutions for long-term website growth.
Our Strategy
Given the client's problems and objectives, we determined that our SEO service was the most suitable solution. We specialize in this area and have a team of professional experts offering comprehensive services. Therefore, we divided our SEO strategy for the Autobahn website into three main approaches:
1. Resolving Technical SEO Issues
The client's website faced a problem where Google only indexed the homepage, preventing other pages from ranking for any keywords. Our SEO Specialist provided solutions and collaborated with the client's Web Development team. We comprehensively optimized the entire website structure, including creating a sitemap and designing an SEO-friendly URL structure. As a result, Google now fully indexes all pages, and the site has begun ranking for a wider variety of keywords.
2. URL Mapping to Prevent Traffic Loss
After the client's website migration, a significant amount of traffic was lost due to URL changes. We helped by mapping old and new URLs through 301 redirects, ensuring visitors clicking old links or Google SERPs could access the current website pages. Additionally, we proactively analyzed and resolved potential vulnerabilities that could impact website performance, preventing future drops in SEO rankings.
3. Recommendations for Overall Website Improvement
Beyond optimizing key SEO pages, we conducted a full Technical Audit of the entire website and identified several areas for improvement. We advised the client to optimize other non-SEO pages as well, ensuring content consistency and coherence across the site. This holistic approach helped Google better understand the website, improved overall SEO performance, and facilitated easier ranking in the long term.
The Results
This campaign was a resounding success, delivering highly satisfying results. Within 11 months, Organic Traffic grew by 1,998%, and Organic Impressions surged by 7,050%. Conversions, specifically LINE contacts from website button clicks, increased by 31% (compared to the previous quarter). Crucially, all technical issues that previously hindered website performance have also been fully resolved.
Impressions by over 7,050%
Organic Traffic Grew by 1,998%
Conversions (LINE Contacts) Increased by 31%
Website Issues Resolved & Strong Foundation Built
1998%
Organic Traffic grew by 1,998%
7050%
Organic Impressions surged by 7,050%
31%
Organic Impressions surged by 7,050%
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