SEO Results for bTaskee
bTaskee is a popular online housekeeping service meant to handle the particulars of modern life. As a new entrant to the Thai market, bTaskee needs to raise brand awareness and drive its app downloads to compete with local players in the market. Through ANGA’s SEO services, bTaskee saw an increase in website clicks from 31 to 30,000 and a spike in impressions from 1,600 to 778,000 within 6 months. Read on and find out how it happened.
X50
Impression count increased
within 6 months
200%
Target group reaches more website
within 6 months
1M +
Increase in clicks
within 6 months
The Challenge
bTaskee is a fresh face in the Thai housekeeping market, meaning building brand awareness and app downloads was crucial to compete with established players. Our client’s goal? More eyes on the brand, more fingers on the download button. The ANGA team crafted a strategic SEO plan for their website, aiming to boost organic traffic and create lasting brand recognition (aka, “brand awareness”). This strategy not only laid the groundwork for online success but also provided a springboard for future marketing efforts across different channels.
Our Shared Goals
The primary goal for ANGA and bTaskee was to establish a strong online brand presence. The focus was on building Brand Awareness through SEO, aiming to rank the website on Google's first page for high-search-volume keywords. The ultimate objective was to attract massive organic traffic to the website and stimulate application downloads, which is crucial for building a customer base and competing effectively in the market.
Our Strategy
Beyond crafting powerful content with our SEO-savvy content creators and conducting thorough technical audits, ANGA specializes in taking websites with little to no SEO history and transforming them into search engine magnets. We understand Google’s language and tailor our strategies accordingly. This dedication shows in the results: within just six months, website clicks soared from 31 to 30,000, and impressions skyrocketed from 1,600 to 778,000! Google wants clear, optimized websites, and ANGA delivers.
Built Brand Awareness Through Keyword Research
At the start of the project, our team conducted a comprehensive keyword research initiative. This analysis identified high-volume search terms, such as “daily housekeeping services” and “professional curtain cleaning,” which were selected due to their relevance to the client’s business and high potential to generate brand awareness. We also collaborated with our SEO-specialized content creators to develop informative and SEO-friendly content, laying the groundwork for successful online visibility.
Build Website Quality
First, we gave the website a thorough technical audit. This involved analyzing its Core Web Vitals, which are essentially website health metrics that directly influence SEO. The initial scores were on the lower side, so we implemented optimizations to boost them significantly. Mobile-friendliness was another key focus area, as most of the customer’s traffic comes from mobile devices. Unfortunately, the website lacked a mobile version, leading to a high bounce rate, which can hurt SEO. We addressed this by creating a responsive mobile-friendly design, ensuring a seamless user experience for all visitors, no matter their device.
The Results
ANGA worked closely with BTaskee and was able to achieve significant changes in the first three months. Out of the 40 keywords that needed ranking, ANGA brought 23 that had never ranked up before, which is backed by results from Google Search Console. Within 6 months, the number of clicks on the website has increased from 31 to 30,000, and the number of impressions has increased from 1,600 to 778,000.
Building Google Rankings from Zero
Impressions Increased by Nearly 500x
Clicks Surged from Double-Digits to Tens of Thousands
X50
Impression count increased
within 6 months
200%
Target group reaches more website
within 6 months
1M +
Target group reaches more website
within 6 months
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